Zagreb, December 2025 – stYpe has officially opened its new stYpe virtual production Showroom in Zagreb, Croatia. The new space serves as a permanent hub for demonstrations, training, and workflow development, bringing the complete stYpe virtual production ecosystem into one fully operational environment.
A Dedicated Space for Virtual Production Workflows
The stYpe Showroom features both a green cyclorama and an LED wall. Together, they allow visitors to experience real time production workflows in practical conditions. As a result, broadcasters and production teams can better understand how different systems interact during live production.
In addition, the Showroom makes it possible to compare workflows side by side. This helps teams evaluate which tracking and rendering approaches best fit their needs.
Hardware and Software Demonstrations
Inside the stYpe virtual production showroom, visitors can see the full range of stYpe hardware and software. This includes RedSpy optical camera tracking and the Follower outside-in motion tracking system. Mechanical solutions such as StypeKit and HumanCrane are also part of the setup.
On the software side, the showroom demonstrates StypeLand AR and XR workflows, GreenKiller chroma keying, and StypeCentral system management. Together, these tools form a complete virtual production pipeline.
Built for Broadcasters and Production Teams
The goal of the stYpe virtual production Showroom is to provide hands-on access to tools used in live broadcast, sports production, studio environments, and film workflows. Visitors can explore real-world use cases, compare different tracking methods, and discuss workflow design directly with the stYpe team.
This approach allows production teams to better understand how virtual production systems fit into their existing pipelines.
With the opening of the stYpe virtual production showroom in Zagreb, stYpe strengthens its European presence. At the same time, it expands its ability to support clients beyond trade shows and temporary setups.
The showroom is now fully operational and available for scheduled demos, partner visits and future training programs.
For more information, visit www.stype.tv or contact hi@stype.tv.
