Super Bowl Opening Night

The NFL has turned Super Bowl Media Day, now known as Opening Night, into a massive primetime TV spectacle. Stype, Vizrt & Girraphic were in charge of creating the augmented reality for the biggest press conference in football, featuring players and coaches from the Super Bowl teams and plenty of wacky outfits. The New England Patriots and Philadelphia Eagles had pretty much all their personnel available to the media, with thousands of reporters flying in from all over the world.