Customer work – RugbyHQ’s augmented reality set with the Stype kit
Quality of the Stype kit was recognized in Australia, where Fox Sports bought it due to the fact they wanted to give viewers something new and exciting for their upcoming NRL season. They bought the rights for national rugby league season, one of the most watched sports there. Looking for an ideal solution was Director at Fox Sports Australia, Paul Slater, who was searching for a system that will allow insertion of computer animation and elements into the existing TV set for their rugby broadcasts. His visit to the IBC show last year did not bring the desired results.
“With Vizrt we looked at some very, very expensive solutions around that do this data tracking and then we stumbled upon Stype which essentially attached a data tracking mechanism to an existing Jimmy Jib crane which in itself the Jimmy Jib crane is an industry standard. The possibility that Stype kit provided us put us in front of a simple decision. And we’ve been really surprised and really happy with how well it worked and everybody who sees it is amazed by its results.”-said Paul Slater, director at Fox sports Australia.
Narrated by Morgan Freeman, this high-quality Masimo commercial is utilizing the power of #xR to convey their point about modern medical care.
#xR powered commercial by Masimo, behind the scenes footage.
2020 STYPE In-Depth Technology Demonstration, in chapters
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